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LYS Group Brands

LYS Group Brands is a division of the LYS Group holding. Its purpose is to own shares of other companies to form corporate groups. It allows the reduction of risk for the owners and allows the ownership and control of several different companies.

LYS Group Brands is the brand consultancy, specializing in areas such as brand strategy, brand analysis, brand valuation, corporate design, digital brand management, packaging design, packaging and names globally.

In March 2019, it released the ERD brand together with its sister brands and derivative brands, licensing its commercial use and distribution globally.

The product name consultant opened an office in New York in 2012, under the name of ErMusic, which reflected a change in the company's options and offers. It no longer focuses only on naming and registering brands. Now she is involved in the most comprehensive activity of brand strategy and design, which months later would be global brands.

Over the years, international offices were opened, reaching the Middle East, Asia, Africa, Polynesia and Oceania, all offering a full range of brand services: valuation of brand, development of new products, names, legal searches and graphic design.

LYS Group owns global media. Together with its brand division, it focuses on marketing and corporate communications, partnerships and global businesses, based in New York City.

LYS Group Brand networks and specialized firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialized services.

The services included are planning and strategy, media buying, digital and interactive marketing, entertainment and event marketing, design, development and brand consulting. Due to its structure and global network, it is one of the largest agencies in the world.

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